Where intuitive creativity meets strategy. Soul-led branding for visionary founders.
The beauty of your wildest dreams is that it’s your purpose to fulfill them.
- Shan, Founder of Wild Theory
Refined brand identities thoughtfully designed to feel aligned, and made to convert.
I operate at the intersection of strategy, psychology, and aesthetics, creating brands that feel as powerful internally as they appear externally.
Hey!
I’m Shan.
I’m the designer behind Wild Theory. I have always been drawn to the beauty around me and have nurtured my sense of creativity since childhood. My appreciation for aesthetics has led me to pursue a career in creating beautiful brands for women across the globe.
How it works
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First, we’ll dive deep into your vision, values, voice, and ideal audience. With an in-depth Brand Strategy Workbook, helping you clarify your mission, mood, and unique positioning. All of this becomes the foundation for your brand’s visual direction.
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Once your creative direction is locked in, I’ll bring your brand to life. Whether we’re working on a logo, full identity, or fonts, I lean into that strategy-first clarity to design with purpose. You’ll receive a refined brand presentation and together we’ll refine until it feels whole and aligned.
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When design is complete, we’ll gear up for a confident launch. I’ll prepare your Brand Guidelines with color codes, fonts, and the final files so you can roll-out with ease. Then, we’ll map your launch strategy so your brand connects meaningfully and consistently with your audience.
Free Soulful Business Discovery Workbook
Download this workbook to find clarity, confidence, and spark before your next brand move.
